Producer, Writer, Director & Stuntster.
James has worked in Entertainment and P.R.
for over 30-years.
James Lovell
... has written and directed shows for the BBC, Walt Disney Company, Cartoon Network, Nickelodeon, Mattel and multiple brands ranging from Butlin's to Harrods.
He has produced some of the UK’s most memorable publicity stunts and experiential campaigns, broken several world records and created a world-famous Santa School.
In 2022, he co-founded Feejee Mermaid Live, a company dedicated to the creation of PR Stunts, Live Events and Entertainment.
Writer
James has written and presented on children’s TV and published a number of joke books. He has created live shows for lots of children’s titles, including ‘Adventure Time’, ‘Mr Men’ and ‘LazyTown’. He is currently enjoying his 12th year as a writer for ‘Thomas and Friends’.
The BBC has commissioned James for shows spanning a range of subjects. In 2014, he wrote ‘WW1 At Home’, a touring BBC Live production commemorating the 100th anniversary of the Great War. He has since completed ‘The Space Race’ for BBC Stargazing Live.
Every Christmas James writes pantomimes and festive shows which are performed on stages and in magical grottos all over the UK.
Director & Producer
With a background in Circus and Street Theatre, James created his first show for Bonkers Clowning Company in 1987. A decade later, he produced his first large-scale PR Stunt: a Pantomime Cow Convention for Ben and Jerry’s in Trafalgar Square.
Soon afterwards, he founded Entertainment and PR agency, The Ministry of Fun.
Amongst the hundreds of Shows, Events and PR Stunts he’s directed and produced, there have been stage tours, circus & street shows, pantomimes, flashmobs, projections and giant installations; but James is possibly best known for creating Santa School, the UK’s only genuine training school for professional Father Christmases. In 2014, this festive institution was the subject of ‘Bad Santas’, a TV documentary series made in partnership with Channel 4.
And Also ...
James's career has followed no structured plan. He spent most of 1994 dressed as a chicken; he was once Bugs Bunny at a Royal Premiere; he's flown a giant pig over Battersea Power Station; and now, as Creative Director of Feejee Mermaid Live, he is working alongside one of the UK's best-known PR Companies. His strategy has been to say "Yes" to everything ... and see what happens. In so doing, he has enjoyed success and fun in equal measures.
He'd love to help you do the same.