Director & Producer
With a background in Circus and Street Theatre, James created his first show for Bonkers Clowning Company in 1987. A decade later, he produced his first large-scale PR Stunt: a Pantomime Cow Convention for Ben and Jerry’s in Trafalgar Square.
Soon afterwards, he founded Entertainment and PR agency, The Ministry of Fun.
Amongst the hundreds of Shows, Events and PR Stunts he’s directed and produced, there have been stage tours, circus & street shows, pantomimes, flashmobs, projections and giant installations; but James is possibly best known for Santa School, the UK’s only genuine training school for professional Father Christmases. In 2014, this festive institution was the subject of ‘Bad Santas’, a TV documentary series made in partnership with Channel 4.