Producer, Writer, Director & Stuntster.
James has worked in Events, P.R. and Entertainment
for over 30-years.
James Lovell
... has written and directed shows for the BBC, Walt Disney Company, Cartoon Network, Nickelodeon, Mattel and multiple brands ranging from Butlin's to Harrods.
He has produced some of the UK’s most memorable publicity stunts and experiential campaigns, broken several world records and created a world-famous Santa School.
In 2022, he co-founded Feejee Mermaid Live, a company dedicated to the creation of Live Events, PR Stunts and Entertainment.
Writer
As a street performer, James created his first show for Bonkers Clowning Company in 1987.
In the 1990s, he wrote and presented his own children’s TV series on BSkyB. He has since published several joke books and created stage productions for children’s titles including ‘Adventure Time’, ‘Mr Men’, ‘LazyTown’ and ‘Thomas and Friends’.
The BBC has commissioned James to write and produce live stage shows spanning a range of subjects including ‘WW1 At Home’ for the 100th anniversary of the Great War, and ‘The Space Race’ for BBC Stargazing Live.
At Christmas time, James creates pantomimes and magical grottos all over the UK.
Director & Producer
In 1997 James produced his first PR stunt: a Pantomime Cow Convention in Trafalgar Square for Ben & Jerry’s Ice Cream. Soon afterwards, he founded events and entertainment company, The Ministry of Fun.
Amongst the hundreds of shows, events and stunts he’s directed and produced, there have been stage tours, circus & street shows, pantomimes, flashmobs, projections, flying pigs and giant installations; but James is possibly best known for creating Santa School, the UK’s only genuine training school for professional Father Christmases. In 2014, this festive institution was the subject of ‘Bad Santas’, a TV documentary series made in partnership with Channel 4.
In 2022 he produced and directed Feejee Mermaid's "False Teeth In A Pork Pie" at the Edinburgh Fringe.
And Finally ...
James's career has followed no elaborate plan.
In 1993 he appeared as Bugs Bunny at a Royal Premiere and now, as Creative Director of Feejee Mermaid Live, he is working alongside one of the UK's best-known PR Companies, producing events, publicity stunts and entertainment all over the UK and beyond.
The strategy has been to say "Yes" to (almost) everything and then see what happens. In doing so, James has managed to enjoy success and fun in equal measures.
He'd love to help you do the same.